Founded in 1954, DJECO is one of the top toy manufacturers in Europe,makes every day a fun fun-filled day inventing high quality children’s toys and games in Paris, France.

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The mother of current managing director, Véronique Michel-Dalès set up DJECO in 1954. While working as the manager of a holiday camp, she would also devise small, educational toys that she would then develop further for her children: dominoes, lotto, number games, etc. – and so the adventure began began.

 

The 1960s gave DJECO’s its first taste of success , with the company winning awards for a number of its designs. 1970 saw the company fall into a deep sleep until… Frederic was all grown up.

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In 1989 the young man decided to reawaken the company and make the family business his playground. He set up his offices in the former warehouse. In the beginning, he visited the four corners of the earth, importing toys that did not yet exist in France, and his global vision still pervades the little French company. He then began to dream of toys that were not on the market. All that remained... was to create them!

 

In 1997, gifted with artistic skill uncommon in the world of toys, he devised a collection of educational toys. Wooden and cardboard jigsaws, and wooden toys, to begin with, then the range widened to include card and board games.

 

In 2007, original craft kits revolutionised creative pastimes. 2011 saw the arrival of inimitable figurines known as ‘Arty Toys’. Since then, completely new collections have appeared regularly, designed with artistry that promotes drawing, design, and aesthetics.